About Beale Communication Planning
Beale Communication Planning is an independent consultancy offering strategic communication planning, message development and brand-driven storytelling.
We work with in-house teams or partner with selected experts, depending upon a client's needs. These alliances incorporate our services as part of business planning, marketing execution and sales management.
“There may be people who do what Therese does. But nobody does it better.”
Carrie Williams
BrandLab
About Therese Beale
Turning a stream of messy data and conflicting opinions into a succinct differentiating message gives Therese a thrill. That's why her methodology, originally created as part of a training program for a global consulting company, has continued to drive business effectiveness for any organization, regardless of its size or focus.
A former journalist, Therese left daily newspapers for the public relations world in 1988. Her agency career spanned 11 years serving a diverse portfolio of clients at Burson-Marsteller (Chicago); Fleishman-Hillard (Chicago, Washington, D.C.) and Lawler Ballard Advertising (Richmond, Va.)
Therese has a Master's in Communications from Northwestern University. She is a former president of Marketing & Communications Executives International in Seattle and has served on the board of the Puget Sound American Marketing Association. Therese is a graduate of Leadership Tomorrow/Seattle, class of 2006.
More about Therese.
First job: I was a serial entrepreneur. 
Imagine me with freckles and baby-blue cat-eye glasses, selling pitchers of lemonade, seashells, custom-made bean bag animals and Girl Scout cookies door-to-door. When I was 11, I moved on to offering a weekly childcare program in my basement that included a lesson on manners. The lawyer next door started complaining that his kids were admonishing him to keep his elbows off the table and his napkin in his lap.
First lesson: Details matter. I learned the hard way while writing wedding notices as a summer newspaper intern in Virginia. The bride’s irate mother showed up at my desk after I moved her ex-husband to the top of the ceremony announcement.
Favorite natural wonder: Bobby McFerrin
Next-life job: Reincarnate of travel guru Rick Steves
Most magical experience: Childbirth
